The International Association of Exhibitions and Events (IAEE) has recognized the organizers of Texworld USA with two marketing awards.

Texworld USA was awarded First Place in two categories of the “Art of the Show” Competition, in the under 50,000 net square feet division.

Attendance Promotion Campaign
Judges considered a series of collateral materials making up an advertising campaign and used to promote attendance at an exhibition. Criteria included creativity, clarity of message, graphic design, layout and copy. This award was received for both 2010 editions of Texworld USA.

The winning “Fashion from the Inside Out” campaign was developed in conjunction with Messe Frankfurt France and Paris based agency Belleville.

Green Printed Collateral
This award was in recognition of the Texworld USA January 2010 seminar schedule direct mail print piece. The competition’s green specifications were exceeded as it was printed on 80lb cover Neenah Conservation 100% post consumer recycled fiber paper. The paper was Processed Chlorine Free, meaning it was whitened without using harmful chlorine chemistry. Plus, the paper and printer were FSC (Forest Stewardship Council) Certified. The inks used by Canterbury Press in printing these pieces were formulated using a combination of soybean oil, nut oils and other vegetable based oils. These oils are derived from a renewable resource and are non-polluting.

"Despite a sputtering economy and limited resources, the entries we received this year reflect the continuing exceptional talent within the exhibitions and events industry,” says IAEE President Steven Hacker, CAE. “The marketing and promotional activity represented by these submissions shows that this industry truly understands the power of communicating effectively.”

Comments David Audrain, President of Messe Frankfurt North America on the accolades “I am extremely proud of the efforts shown by the Texworld USA team to continually strive to be more appealing and relevant to the marketplace in regards to our marketing pieces and strategy. And we sincerely appreciate the recognition that IAEE has shown us with these two honored awards.”

The “Art of the Show” award-winning collateral was displayed and recognized onsite at the annual IAEE Expo! Expo! Exhibition and General Meeting December 7 – 9, 2010 in New Orleans.

January 2011
The tenth edition of Texworld USA will take place January 18 - 20, 2011 at the Javits Convention Center in New York City.

For further information, please visit www.TexworldUSA.com.

Background information on Messe Frankfurt
Messe Frankfurt is Germany’s leading trade fair organiser, with 450* million Euros in sales in 2010 and more than 1,770 employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2010, Messe Frankfurt organised 88 trade fairs, of which more than half took place outside Germany.
Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information, please visit our website at: www.messefrankfurt.com
* Preliminary numbers (2010)

Messe Frankfurt, Inc.
The North American headquarters of Messe Frankfurt in Atlanta currently produces trade shows in the USA, Canada and Mexico across various industries. For more information about Messe Frankfurt, Inc. please visit our website at www.usa.messefrankfurt.com.

Press Contacts:

Alexandra d’Archangelo
Marketing Manager
Tel: 770-984-8016 ext 417
E-mail: alex.darchangelo@usa.messefrankfurt.com

Stephanie Everett
Group Show Director
Tel: 770-984-8016 ext 424
E-mail: stephanie.everett@usa.messefrankfurt.com

Messe Frankfurt textile trade fairs around the world:

Group of Interstoff

• Texworld USA
  (18 - 20 January 2011), New York, New York
• Texworld
  (7 - 10 February 2011), Paris, France
• Interstoff Asia Essential − Spring
  (16 - 18 March 2011), Hong Kong
• Intertextile Beijing Apparel Fabrics
  (30 - 1 March/April 2011), Beijing, China
• Yarn Expo
  (31 - 1 March/April 2011), Beijing, China
• Intertextile Pavilion at Shenzhen International Apparel Fair
  (July 2011), Shenzhen, China
• Intertextile Shanghai Apparel Fabrics
  (18 - 21 October 2011), Shanghai, China