The tenth edition of Texworld USA showcased 147 exhibitors from 13 countries and welcomed 2,741 attendees, representing an increase in attendance of 11.2% over the January 2010 show.

At Texworld USA, attendee numbers are measured in unique individuals, therefore each attendee is only counted once no matter how many days they visit the show. Attendee numbers do not include exhibitors.

David Audrain, President of Messe Frankfurt USA, stated “The record attendance we achieved at last week’s edition of Texworld USA confirms growing interest in the show and a consistent economic recovery continuing in the USA market. The January and July editions of Texworld USA serve different needs and we continue to develop the January show to best serve our attendees and exhibitors.”

New initiatives for the January 2011 show included a focus on findings, trim, lace and embroidery. Twelve exhibiting companies participated in the show, an increase of 50% over January 2010, and were all positioned at the front of the show floor. Upon arrival, shimmering crystals, elaborate embroidery and shiny buttons enticed buyers onto the show floor. This was especially appreciated by attendees developing styles for prom, bridal and special occasion dressing. Designer Liz Burks of Maggie Sottero commented that she made “a lot of new contacts. I am looking specifically for bridal and prom and was also able to find lots of prints for prom.”

Other notable changes on the show floor included a 45% increase in exhibitor participation from India over January 2010.  First time exhibitor Pinx International Pvt. Ltd. was pleased at having made the trip, “In one word Texworld USA was excellent.  We will definitely be back to exhibit at the next edition in July.” Commented Suresh Chowdhary, Director of Pinx International Pvt. Ltd. in India.

Exhibitor participation from Turkey increased by 65% over last January and included knit and woven manufacturers. Remzi Dogan, Chairman of Dogan Tekstil Ltd. Sti. from Turkey, was very satisfied with his investment, stating “Texworld USA was great and perfectly organized.  We really enjoyed being a part of it and the New York experience as well.”

A partnership between Texworld USA and Stylesight, the leading online trend content provider for the style industry, also launched at the show last week. Spring/Summer 2012 trend themes from Stylesight set the tone in the trend display, with Stylesight representatives acting as hosts and connecting the physical tradeshow with their online creative platform. Both the low-tech simplicity of the “Analogue” theme and the high gloss disco-meets-Dynasty of the “Manifesto” theme appealed to Beatrice Austin, Director of Fabric and Color at Victoria’s Secret. She explained, “I’m taking bits and pieces of each theme. The trend display is a good cross section of everything and the exotic fabrics from ‘Manifesto’ cross well into Fall/Winter.”

Key Partnerships

Lenzing Innovation continued to partner with Messe Frankfurt for the tenth edition of Texworld USA. The pavilion is an expansion of their successful fabrics trade fair, Innovation Asia (formerly TENCEL New York Inc.) and once again showcased Lenzing customers and their products. To learn more about Lenzing, please visit www.lenzing.com.

The name "Supima®" is a licensed trademark owned by Supima and its members. It is used to promote textile and apparel products made of 100% American Pima cotton, and is strictly controlled by the grower organization. Supima is an abbreviation for Superior Pima. To learn more about Supima, please visit www.supima.com.

Stylesight is the leading online provider of trend content, tools and technology for creative professionals in the style and design industries. Founded in 2003 by apparel manufacturing veteran, Frank Bober, Stylesight targets style professionals involved in the creative design and product development processes, assisting them through its unique "Creative Platform" with content and tools that make the design journey more efficient, less costly, faster and accurate. Stylesight is headquartered in New York, London, Hong Kong and Shanghai, with additional satellite offices stationed in style capitals spanning the globe. To learn more about Stylesight, please visit www.stylesight.com.

July 2011

The eleventh edition of Texworld USA will take place July 19 - 21, 2011 at the Javits Convention Center in New York City. Co-location with the International Apparel Sourcing Show and Home Textiles Sourcing Expo will create a textile sourcing destination event in New York, unlike anything else.

For further information, please visit www.TexworldUSA.com.

About Messe Frankfurt

Messe Frankfurt is Germany’s leading trade fair organiser, with 450 million Euros in sales in 2010 and more than 1,770 employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2010, Messe Frankfurt organised 88 trade fairs, of which more than half took place outside Germany.
Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
The North American headquarters in Atlanta produces trade shows in the USA, Canada and Mexico across various industries.  For more information about Messe Frankfurt, please visit our Web site at www.usa.messefrankfurt.com

Press Contacts:

Alexandra d’Archangelo
Marketing Manager
Tel: 770-984-8016 ext 417
E-mail: alex.darchangelo@usa.messefrankfurt.com

Stephanie Everett
Group Show Director
Tel: 770-984-8016 ext 424
E-mail: stephanie.everett@usa.messefrankfurt.com

Messe Frankfurt textile trade fairs around the world:

Group of Interstoff

• Texworld
  (7 - 10 February 2011), Paris, France
• Interstoff Asia Essential − Spring
  (16 - 18 March 2011), Hong Kong
• Intertextile Beijing Apparel Fabrics
  (30 - 1 March/April 2011), Beijing, China
• Yarn Expo
  (31 - 1 March/April 2011), Beijing, China
• Texworld USA
  (19 – 21 July 2011), New York, USA
• Intertextile Pavilion at Shenzhen International Apparel Fair
  (July 2011), Shenzhen, China
• Intertextile Shanghai Apparel Fabrics
  (18 - 21 October 2011), Shanghai, China